INSS 2022 has ended
Welcome to the 2022 Independent News Sustainability Summit, hosted by LION Publishers, News Revenue Hub and RevLab at The Texas Tribune.

Learn more about the Summit.

Thank you to Knight Foundation for being our presenting sponsor, and to The Lenfest Institute and Google News Initiative for supporting this conference.
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Thursday, October 27 • 1:40pm - 2:30pm
Measuring trust: How to build and track impact in divided communities

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Building community trust is hard. Building it in divided communities is even harder. This session will focus on how to build a throughline between trust, impact and organizational sustainability in communities that are disconnected, divided or undergoing a reckoning. Panelists from Charlottesville Tomorrow, Richland Source and Shasta Scout will share their newsroom and community experiences as a starting point for participants to articulate what trust metrics matter most in their own communities — and how they can improve their distribution, engagement, and revenue by leaning in to the discomfort, and the growth, of building trust. Moderated by Anita Li of The Green Line.
Session audience and takeaways:
  • This session is for news businesses working in communities that are disconnected, divided, polarized or undergoing a reckoning (almost all newsrooms, everywhere!) as well as news businesses looking to increase audience trust and news businesses interested in deepening the connection between journalistic impact and organizational health.
  • Attendees will walk away with a framework for articulating trust metrics, a draft list of those metrics for each news org and insight into how organizations of different sizes approach this work and measure trust

avatar for Giles Morris

Giles Morris

Charlottesville Tomorrow
I am the Executive Director of Charlottesville Tomorrow, a local, socially-conscious news organization committed to providing readers the context, awareness, and consciousness they need to become better neighbors and citizens. After growing up in Washington D.C., I spent my early... Read More →
avatar for Annelise Pierce

Annelise Pierce

Shasta Scout
Annelise Pierce is Editor and a Community Reporter for Shasta Scout, a nonprofit online news service located in far northern California. She founded Shasta Scout in mid-2021 with a focus on government accountability, religious and political movements, and Indigenous affairs. As a... Read More →
avatar for Anita Li

Anita Li

The Green Line
Anita Li is a longtime journalist, news entrepreneur, media consultant and educator with over a decade of full-time experience as a multi-platform journalist at outlets across North America. Currently, she is the founder, CEO and editor-in-chief of The Green Line, a local Toronto-based... Read More →
avatar for Brittany Schock

Brittany Schock

Richland Source
Brittany Schock is the Engagement & Solutions Editor at Richland Source in Mansfield, Ohio. She has been a practitioner of solutions journalism since 2016. Her award-winning work has been nationally recognized, and she's been invited to represent the Source in conversations about... Read More →

Thursday October 27, 2022 1:40pm - 2:30pm CDT
Waterloo 6