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Welcome to the 2022 Independent News Sustainability Summit, hosted by LION Publishers, News Revenue Hub and RevLab at The Texas Tribune.

Learn more about the Summit.

Thank you to Knight Foundation for being our presenting sponsor, and to The Lenfest Institute and Google News Initiative for supporting this conference.
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Thursday, October 27 • 1:40pm - 2:30pm
Where's my audience?: Finding the right vehicle for your work

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Hear from four publishers who have met audiences in the right spaces: Maya Chupkov on using the audio format for a podcast on stuttering, Ryan Sorrell on reaching Gen Z and Black audiences on social, Leezel Tanglao on fighting misinformation among Filipinos, and Travers Johnson on building a huge TikTok following for the LGBTQ+ audience.
Session audience and takeaways:
  • This session is for anyone interested in pursuing a “meet them where they are” strategy to audience development and journalistic impact. 
  • Attendees will be inspired to think through what vehicles and platforms could work for their own projects and what first steps to take towards building an audience in a new space.
Speakers
avatar for Leezel Tanglao

Leezel Tanglao

Tayo (Project of the Filipino Young Leaders Program FYLPRO)
Leezel Tanglao is a bridge journalist at the intersection of editorial, product, business development and sales. She has worked at several media companies including The Points Guy, HuffPost, Associated Press, CNN, CBSNews.com, VICE News, NowThis, ABCNews.com, KCBS/KCAL and Press-Enterprise... Read More →
avatar for Maya Chupkov

Maya Chupkov

California Common Cause/Proud Stutter
Maya Chupkov, a proud woman who stutters, is Host & Producer of Proud Stutter, an independent podcast about stuttering and embracing verbal diversity. She is also Media & Democracy Program Manager at California Common Cause, a good government organization working to strengthen democratic... Read More →
avatar for Ryan Sorrell

Ryan Sorrell

The Kansas City Defender
Ryan has worked at one of the nation's most esteemed Black think tanks, one of Chicago's top B2B Tech PR agencies, a top 3 global PR firm, and led a direct action group during the 2020 uprisings. During Ryan's professional career he's consulted brands such as Facebook, Samsung, Amazon... Read More →
avatar for Travers Johnson

Travers Johnson

Queerency
Travers Johnson (he/him) is the founder & CEO of Queerency, the leading LGBTQ+ business news source. He is an award-winning content strategist and editor with more than 14 years of experience in digital media, print publishing, and email marketing at companies including Penguin Random... Read More →

Thursday October 27, 2022 1:40pm - 2:30pm CDT
Waterloo 1
  Session Track: Journalistic Impact, Lightning Talk