INSS 2022 has ended
Welcome to the 2022 Independent News Sustainability Summit, hosted by LION Publishers, News Revenue Hub and RevLab at The Texas Tribune.

Learn more about the Summit.

Thank you to Knight Foundation for being our presenting sponsor, and to The Lenfest Institute and Google News Initiative for supporting this conference.
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Thursday, October 27 • 1:40pm - 2:30pm
Is your journalism resonating?: A 101 guide to measuring impact

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In this session, four organization leaders will discuss how they track impact in their own organizations, from how they developed an overall impact philosophy to the nuts and bolts of how they monitor impact on a day-to-day basis. Panelists will work with audience members to help them think about how they’re tracking, defining and using impact to tell their organization’s story. 
Session audience and takeaways:
  • Organization leaders at young outlets who are working to define who their audience is, how they serve them, and how they can measure success. 
  • We hope audience members will walk away with a new framework and tools for thinking about and tracking impact in their organization.

avatar for Jennifer Hack

Jennifer Hack

The Beacon
Jennifer Hack Wolf is the interim publisher and former audience director for The Kansas City Beacon and The Wichita Beacon. Previously, Wolf launched a design-thinking consultancy, helping Midwest nonprofits solve critical problems. A Kansas City native and graduate of the University... Read More →
avatar for Madeleine Bair

Madeleine Bair

El Tímpano
Madeleine Bair is the founder of El Tímpano, an award-winning Spanish-language reporting lab designed in collaboration with the Bay Area's Latino and Mayan immigrants. Madeleine has taught radio production to teenagers, worked on a morning show at Chicago Public Radio, produced multimedia... Read More →
avatar for Mark Talkington

Mark Talkington

Valley Voice Media
I'm currently dedicated to creating the future of news by building independent, hyperlocal news products in California's Coachella Valley. In my "day job" I work as a news director and social media manager at Microsoft's MSN.com, where I’ve been for the past 20 years. I first entered... Read More →
avatar for Rebecca Klein

Rebecca Klein

New York Focus
Rebecca Klein is the general manager of New York Focus, New York's only statewide non-profit news outlet. At New York Focus, Klein leads the organization's fundraising, operational and strategic efforts. She previously worked as a senior reporter covering education at HuffPost, and... Read More →

Thursday October 27, 2022 1:40pm - 2:30pm CDT
Waterloo 5