Most news leaders now have identified goals for reaching new and/or underserved audiences. But where do you actually start? And what if you don’t have a budget for this work? As leaders of two ecosystem-building organizations, we'll draw on our experiences launching community listening and research projects, our statewide diversity audit and coaching news organizations through this specific challenge. We’ll walk through examples and approaches for any budget, and you’ll walk away with a plan you can put into action for your organization.
Session audience and takeaways:- This session is designed for people who are journalists, editors, founders, in product roles or audience development or engagement specialists.
- Attendees will walk away with ideas for approaches they can take, plus an action plan they can implement when they get back to their newsroom.
