INSS 2022 has ended
Welcome to the 2022 Independent News Sustainability Summit, hosted by LION Publishers, News Revenue Hub and RevLab at The Texas Tribune.

Learn more about the Summit.

Thank you to Knight Foundation for being our presenting sponsor, and to The Lenfest Institute and Google News Initiative for supporting this conference.
Back To Schedule
Thursday, October 27 • 2:50pm - 3:40pm
Reaching new audiences: Learning and acting on your community's unmet needs

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Most news leaders now have identified goals for reaching new and/or underserved audiences. But where do you actually start? And what if you don’t have a budget for this work? As leaders of two ecosystem-building organizations, we'll draw on our experiences launching community listening and research projects, our statewide diversity audit and coaching news organizations through this specific challenge. We’ll walk through examples and approaches for any budget, and you’ll walk away with a plan you can put into action for your organization.
Session audience and takeaways:
  • This session is designed for people who are journalists, editors, founders, in product roles or audience development or engagement specialists.
  • Attendees will walk away with ideas for approaches they can take, plus an action plan they can implement when they get back to their newsroom.

avatar for Erica Perel

Erica Perel

UNC Center for Innovation and Sustainability in Local Media
Erica Beshears Perel is the director of the UNC Center for Innovation and Sustainability in Local Media, which works to build a more sustainable and equitable future for local news, journalists and communities. She is a former local journalist, journalism educator and director of... Read More →
avatar for Shannan Bowen

Shannan Bowen

NC Local News Workshop
Shannan Bowen is the executive director of the NC Local News Workshop, an organization that helps strengthen and support the local news ecosystem in North Carolina. Shannan's areas of expertise include local news, product strategy and audience development. She has served in leadership... Read More →

Thursday October 27, 2022 2:50pm - 3:40pm CDT
Waterloo 6