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Welcome to the 2022 Independent News Sustainability Summit, hosted by LION Publishers, News Revenue Hub and RevLab at The Texas Tribune.

Learn more about the Summit.

Thank you to Knight Foundation for being our presenting sponsor, and to The Lenfest Institute and Google News Initiative for supporting this conference.
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Thursday, October 27 • 2:50pm - 3:40pm
Selective news avoidance: Sustaining a publication during a time of overwhelm

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Grim news and an overwhelming amount of content has more consumers avoiding news. Rosental Alves of UT Austin, leads a conversation with Anita Li of The Green Line and Evelyn Crowley of Prism about selective news avoidance and what this means for publishers working to create a sustainable business.

Session audience and takeaways:
  • This session is for publishers looking to understand selective news avoidance and the ways it could impact their business.
  • Attendees will get ideas on how content creation and product design could make their news business more resilient to, or actually benefit from, selective news avoidance.

avatar for Talia Stroud

Talia Stroud

Center for Media Engagement at UT Austin
Talia Stroud, Ph.D., is the E. M. "Ted" Dealey Professor of the Business of Journalism and is a Professor in the Department of Communication Studies and the School of Journalism and Media, as well as the founding and current Director of the Center for Media Engagement (mediaengagement.org... Read More →
avatar for Anita Li

Anita Li

The Green Line
Anita Li is a longtime journalist, news entrepreneur, media consultant and educator with over a decade of full-time experience as a multi-platform journalist at outlets across North America. Currently, she is the founder, CEO and editor-in-chief of The Green Line, a local Toronto-based... Read More →
avatar for Evelyn Crowley

Evelyn Crowley

Content Strategy Consultant
Evelyn serves as the GM of Prism, a wellness newsletter. Additionally, she's the founder of her own consulting business for content strategy with clients including Spotify, Levis, Fenty and Sonos. She holds a B.A. from Trinity College and M.A. in Cinema & Media Studies from U.C.L.A... Read More →
avatar for Rosental Alves

Rosental Alves

Knight Center for Journalism in the Americas at UT Austin
Professor Rosental C. Alves is the Knight Chair in Journalism and UNESCO Chair in Communication at the Moody College of Communication School of Journalism and Media, where he founded and directs the Knight Center for Journalism in the Americas. Rosental joined UT Austin faculty in... Read More →

Thursday October 27, 2022 2:50pm - 3:40pm CDT
Waterloo 3/4 (Main Ballroom)