INSS 2022 has ended
Welcome to the 2022 Independent News Sustainability Summit, hosted by LION Publishers, News Revenue Hub and RevLab at The Texas Tribune.

Learn more about the Summit.

Thank you to Knight Foundation for being our presenting sponsor, and to The Lenfest Institute and Google News Initiative for supporting this conference.
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Friday, October 28 • 9:00am - 9:50am
Know your audiences: Who is actually reading your work?

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Who are your readers? How can knowing more about them support your organization’s sustainability? Small publishers can easily overlook audience insights to be gained from troves of “first party” and “zero party” data within their reach or already being collected. In this workshop, we’ll demystify the data jargon, and share simple, accessible approaches to develop audience insights that help publishers connect with individuals, make personal relationships and power journalism. Participants will leave with useful tools to bring back to their newsrooms, including an analytics dashboard, an audience survey template and more.
Session audience and takeaways:
  • Newsroom leaders and managers responsible for growing and engaging audiences, either for the purpose of creating a feedback loop for a better news product or for marketing a reader revenue program. 
  • We will demystify data jargon and share common accessible tactics publishers can quickly deploy to develop audience insights. High level case studies will reveal how this can inform business and editorial decisions. BlueLena will share free tools including an analytics dashboard, audience survey and a reader persona template. 

avatar for Erin Millar

Erin Millar

Indiegraf, Discourse Media
Erin is co-founder and CEO of Indiegraf, a network of small and startup community news outlets pooling technology, services and capital to accelerate their growth. An experienced journalist and entrepreneur, she previously founded The Discourse, where she led an award-winning journalism... Read More →
avatar for Ned Berke

Ned Berke

Ned Berke is the Chief Strategy Officer of BlueLena.io, a team of audience development strategists and technology managers that grow reader revenue, allowing publishers to focus on what matters: quality journalism. He is a founding boardmember of LION, and a former publisher of a... Read More →

Friday October 28, 2022 9:00am - 9:50am CDT
Waterloo 5