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Welcome to the 2022 Independent News Sustainability Summit, hosted by LION Publishers, News Revenue Hub and RevLab at The Texas Tribune.

Learn more about the Summit.

Thank you to Knight Foundation for being our presenting sponsor, and to The Lenfest Institute and Google News Initiative for supporting this conference.
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Friday, October 28 • 10:00am - 10:50am
Launching advertising/sponsorships: Strategies and infrastructure to set up successful selling

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Looking to launch an advertising or sponsorship program in your business? Hear from three people who’ve done it successfully. Learn how to be strategic in advertising, how to keep your local community in mind, and how to be intentional about setting up the sponsorship or advertising partnership that works best for you. 
Session audience and takeaways:
  • People who are curious about sponsorships, sponsored content; people who maybe haven’t set up an advertising revenue stream yet and want some ideas for where to start
  • Being strategic and audience-focused with your advertising; finding advertising/sponsorships that are community-focused and intentional
Speakers
avatar for Fernando Soto

Fernando Soto

New Digital Press, Nuestro Estado
Fernando Soto is the CEO & Publisher of NuestroEstado.com, a Spanish-language digital news outlet focusing on informing and engaging Latinx audiences across South Carolina. He is also a co-founder of ThePeoplesBeat.com, an English language media company that aims to center BIPOC communities... Read More →
avatar for Irene McKisson

Irene McKisson

Arizona Luminaria
Irene McKisson is the co-founder and Principal Executive of Arizona Luminaria, a nonprofit news organization dedicated to truly local news and community-centered journalism. Before launching a startup, she spent 18 years at the Arizona Daily Star where she was the GM of niche audience... Read More →
avatar for Megan Raposa

Megan Raposa

Sioux Falls Simplified
Megan Raposa is an award-winning journalist based in South Dakota. She started her career as a newspaper reporter at the Sioux Falls Argus Leader, where she worked for six years, most recently as an editor. Raposa left to start her own digital local news outlet, Sioux Falls Simplified... Read More →

Friday October 28, 2022 10:00am - 10:50am CDT
Waterloo 6
  Session Track: Financial Health, Workshop