INSS 2022

Leaders from Mississippi Today, Montana Free Press and The Narwhal will share how their membership and audience teams work together on specific projects and workflows, and how they’ve carved out roles to tackle the different parts of the funnel. Then they’ll work with attendees to brainstorm new workflows for their teams.
Session audience and takeaways:

• This session is for people who work in audience or membership roles who would like help:
  
  • People who work in audience or membership roles
    
  • Team leaders looking to have effective communication and collaboration between their audience and membership teams
    
  • Media outlets who want to build loyalty and community with their readers
    
  • Anyone looking to increase membership retention
    
• Some takeaways for attendees include: 
  
  • How membership and audience teams can work more effectively together to improve loyalty and increase revenue.
    
  • Structures for effective collaboration and communication between audience and membership
    
  • Database understanding to implement retention strategies, donor loyalty and community engagement.