INSS 2022 has ended
Welcome to the 2022 Independent News Sustainability Summit, hosted by LION Publishers, News Revenue Hub and RevLab at The Texas Tribune.

Learn more about the Summit.

Thank you to Knight Foundation for being our presenting sponsor, and to The Lenfest Institute and Google News Initiative for supporting this conference.
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Friday, October 28 • 2:00pm - 2:50pm
Optimizing the audience funnel: Teamwork and workflows for the user journey

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Leaders from Mississippi Today, Montana Free Press and The Narwhal will share how their membership and audience teams work together on specific projects and workflows, and how they’ve carved out roles to tackle the different parts of the funnel. Then they’ll work with attendees to brainstorm new workflows for their teams.
Session audience and takeaways:
  • This session is for people who work in audience or membership roles who would like help:
    • People who work in audience or membership roles
    • Team leaders looking to have effective communication and collaboration between their audience and membership teams
    • Media outlets who want to build loyalty and community with their readers
    • Anyone looking to increase membership retention
  • Some takeaways for attendees include: 
    • How membership and audience teams can work more effectively together to improve loyalty and increase revenue.
    • Structures for effective collaboration and communication between audience and membership
    • Database understanding to implement retention strategies, donor loyalty and community engagement. 

avatar for Kathryn Juricic

Kathryn Juricic

The Narwhal
Kathryn has long been an advocate for resilient communities. She has spent the last decade organizing neighbourhood arts and culture events and raising funds for everything from Indigenous legal challenges across Canada to produce drives for families throughout her local region. She... Read More →
avatar for Kristin Tessman

Kristin Tessman

Montana Free Press
Kristin Tessman is the Deputy Director at Montana Free Press. Tessman's responsibilities range from donor and partner management (fund development, framing of key approaches, high-quality relationship building, communication) to administration (finance, reporting, facilities), and... Read More →
avatar for Lauchlin Fields

Lauchlin Fields

Mississippi Today
Lauchlin Fields is Mississippi Today’s Audience Development Director. Building on her early foundation in journalism as a community newspaper reporter and following her passion to elevate the voices of Mississippians, Lauchlin has designed a unique approach to growing and engaging... Read More →

Friday October 28, 2022 2:00pm - 2:50pm CDT
Waterloo 1