INSS 2022 has ended
Welcome to the 2022 Independent News Sustainability Summit, hosted by LION Publishers, News Revenue Hub and RevLab at The Texas Tribune.

Learn more about the Summit.

Thank you to Knight Foundation for being our presenting sponsor, and to The Lenfest Institute and Google News Initiative for supporting this conference.
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Friday, October 28 • 3:10pm - 4:00pm
Building for community: Lessons from orgs working in underserved communities

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How is an “underserved” community-centered approach different, and how do we approach it differently? We’ll talk about the specific ways in which we work with “underserved” communities, and how that differs from traditional journalism. We’ll talk about how impact and revenue look in our community-centered approach.
Session audience and takeaways:
  • This session is for established outlets trying to expand reach within their community that are being underserved by them and other news outlets and news entrepreneurs wanting to start an outlet specifically to serve an underserved community.
  • Session attendees will learn how to identify who can help them understand their community better, how to think about their audience differently, defining what impact looks like, and how to balance making money with establishing trust.

avatar for Arjuna Soriano

Arjuna Soriano

Ang Diaryo
Arjuna is a community organizer, journalist, and co-founder of Ang Diaryo, a news outlet filling the news and information gap for the Filipino working class of Los Angeles. Ang Diaryo was selected as a participant in the first cohort of the Tiny News Collective. Arjuna has mentored... Read More →
avatar for Fernando Soto

Fernando Soto

New Digital Press, Nuestro Estado
Fernando Soto is the CEO & Publisher of NuestroEstado.com, a Spanish-language digital news outlet focusing on informing and engaging Latinx audiences across South Carolina. He is also a co-founder of ThePeoplesBeat.com, an English language media company that aims to center BIPOC communities... Read More →
avatar for Sonam Vashi

Sonam Vashi

Canopy Atlanta
Sonam Vashi is a cofounder of Canopy Atlanta, a community-powered nonprofit newsroom that equips metro Atlantans to tell stories and access information. She is an award-winning journalist who has written about metro Atlanta for the New York Times, Atlanta magazine, ProPublica, and... Read More →

Friday October 28, 2022 3:10pm - 4:00pm CDT
Waterloo 5