INSS 2022 has ended
Welcome to the 2022 Independent News Sustainability Summit, hosted by LION Publishers, News Revenue Hub and RevLab at The Texas Tribune.

Learn more about the Summit.

Thank you to Knight Foundation for being our presenting sponsor, and to The Lenfest Institute and Google News Initiative for supporting this conference.
Back To Schedule
Saturday, October 29 • 9:00am - 9:50am
Product thinking: Building new products in small newsrooms

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Industry experts will lead a workshop on product building for newsrooms with limited capacity. We’ll teach you what “product” means and the steps and tools you need to get started in basic product development.
Session audience and takeaways:
  • Anyone who’s interested in learning about what “product” means and a beginner’s approach to product development, especially in smaller newsrooms.
  • How to create products from scratch with few resources

avatar for Candice Fortman

Candice Fortman

Outlier Media
Candice Fortman is the Executive Director of Outlier Media, a Detroit-based service journalism organization. Before joining Outlier, Candice was the Marketing & Engagement Manager for WDET 101.9-Detroit’s NPR station. Candice led the effort to build WDET’s audience and grow the... Read More →
avatar for Cheryl Thompson Morton

Cheryl Thompson Morton

Center for Community Media
In her role as Black Media Initiative Director for the Center for Community Media at the Newmark J-School, Cheryl Thompson-Morton works to support Black media outlets through training, research, convenings, and connecting them to financial resources. Cheryl is the co-organizer of... Read More →
avatar for Stephen Jefferson

Stephen Jefferson

American Press Institute
Stephen serves as Senior Applications Engineer at American Press Institute. He works on the team that manages their products for large and small newsrooms including analytics dashboards with Metrics for News and source diversity tracking with Source Matters. Stephen has over 15 years... Read More →

Saturday October 29, 2022 9:00am - 9:50am CDT
Waterloo 5