INSS 2022 has ended
Welcome to the 2022 Independent News Sustainability Summit, hosted by LION Publishers, News Revenue Hub and RevLab at The Texas Tribune.

Learn more about the Summit.

Thank you to Knight Foundation for being our presenting sponsor, and to The Lenfest Institute and Google News Initiative for supporting this conference.
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Saturday, October 29 • 9:00am - 9:50am
Assessing Opportunities: Aligning ideas with finance and capacity

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Outlining your organization’s vision and strategy is the key to leading with clarity – and sleeping well at night. Learn how to align your organization’s mission and values with Fraser Nelson, build the operational processes and reporting to support your strategic goals with Lillian Ruiz, and assess the viability of a revenue opportunity with Ashley Woods Branch. This session will be heavy on Q&A, so bring your thorniest strategic, operational and revenue questions so our team of industry experts can weigh in!

Session audience and takeaways:
  • This session is designed for news founders and leaders who are looking for a replicable framework to strategically plan for growth , develop operational capacity and assess the viability of a revenue opportunity.
  • We’ll devote a significant portion of time to consulting on strategic, operational and revenue questions from the audience – so come equipped with your burning questions!
  • Attendees will leave with a short slide deck and a framework that will allow them to define their organization’s values, build operational processes that pair with the overall vision, and develop revenue opportunities that build on their organization’s strengths.

avatar for Ashley Woods Branch

Ashley Woods Branch

Outlier Media
Ashley Woods Branch is the Senior Director of Audience & Growth at Outlier Media, where she creates strategic partnerships and revenue opportunities and grows loyal and engaged audiences. Ashley quit her corporate career at the Detroit Free Press in 2017 to launch Detour Detroit... Read More →
avatar for Fraser Nelson

Fraser Nelson

National Trust for Local News
fraser nelson is a co founder of the national trust for local news and led the effort to turn the salt lake tribune into a nonprofit. she has led transformational organizations for decades and loves to help nonprofits develop strategy, which is less strange than it sounds.
avatar for Lillian Ruiz

Lillian Ruiz

Ci-X Strategies
Lillian Ruiz is the founder of Ci-X Strategies, where she works with funders, outlets, and support organizations in the media and social entrepreneurship space. Prior to Ci-X Strategies, she was co-founder of the National Trust for Local News, Civil Media and Civil Foundation, supporting... Read More →

Saturday October 29, 2022 9:00am - 9:50am CDT
Waterloo 6