INSS 2022 has ended
Welcome to the 2022 Independent News Sustainability Summit, hosted by LION Publishers, News Revenue Hub and RevLab at The Texas Tribune.

Learn more about the Summit.

Thank you to Knight Foundation for being our presenting sponsor, and to The Lenfest Institute and Google News Initiative for supporting this conference.
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Saturday, October 29 • 10:00am - 10:50am
Successful newsletter strategy: Email products to grow loyalty and revenue

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Three newsletter experts will share examples of successful newsletters they’ve worked on, and go into detail on:
  • Newsletters as lead generators and engagement/loyalty builders 
  • Sponsored emails and newsletter advertising 
  • Newsletters and membership/subscription promotion 
  • Growing newsletter lists
Session audience and takeaways:
  • People who want to improve their existing newsletters and email lists, and/or want to come up with a new newsletter idea.
  • What you need to turn a newsletter into a loyalty and revenue driver; how to make newsletter sponsorship and advertising work; how to effectively grow your email list.

avatar for Heidi Thompson

Heidi Thompson

Independent Consultant
Heidi Thompson is a digital marketer and publishing executive focused on helping independent publishers find readers and revenue online.  She was the publisher and CEO of Religion News Service and served as the vice president for marketing and publisher of Sojourners magazine. Currently... Read More →
avatar for Irene McKisson

Irene McKisson

Arizona Luminaria
Irene McKisson is the co-founder and Principal Executive of Arizona Luminaria, a nonprofit news organization dedicated to truly local news and community-centered journalism. Before launching a startup, she spent 18 years at the Arizona Daily Star where she was the GM of niche audience... Read More →
avatar for Kim Bode

Kim Bode

Consultant and Devex
Kim is a consultant and coach, helping organizations identify opportunities, map strategies, and adopt best practices for newsletters and emails, as well as audience and product development more broadly. She is also the director of audience and news product at Devex, where she leads... Read More →

Saturday October 29, 2022 10:00am - 10:50am CDT
Waterloo 3/4 (Main Ballroom)