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INSS 2022 has ended
Welcome to the 2022 Independent News Sustainability Summit, hosted by LION Publishers, News Revenue Hub and RevLab at The Texas Tribune.

Learn more about the Summit.

Thank you to Knight Foundation for being our presenting sponsor, and to The Lenfest Institute and Google News Initiative for supporting this conference.
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Saturday, October 29 • 11:10am - 12:00pm
Growing advertising/sponsorships revenue: Leveling up your earned revenue strategy

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This session is for publishers who have established advertising or sponsorship relationships and are looking to strengthen and grow these relationships to increase their revenue.
Session audience and takeaways:
  • This session is for publishers with an established sponsorship/advertising program and leaders/managers who want to level up, refine, and improve their offerings.
  • Session attendees will walk away with understanding how to audit and beef up a media kit, build a better lead generation form, maximize inventory potential, how to create paperless, same day proposals and signatures, and how to build client relationships through clarity and accountability.

Speakers
avatar for David Yoder

David Yoder

Richland Source
David Yoder is a founding member of the Richland Source team & is currently the Sr Ad & Marketing Manager. He manages a 100M impression display ad network and leads company partnerships with Google. His 10 year career has spanned sales, marketing and audience development. From life-sized... Read More →
avatar for Sally Waterman

Sally Waterman

Sahan Journal
Sally Waterman is Sahan Journal’s director of advertising and sponsorship. She has worked in radio and print sales and in digital advertising since the late 1990s at major Minnesota news organizations such as startribune.com and mpr.org as well as early internet pioneers like AOL... Read More →
avatar for Sky Barsch

Sky Barsch

Chalkbeat & Votebeat
Sky Barsch is the VP of Sponsorships & Market Strategy at Chalkbeat and Votebeat. She's worked in just about every role in journalism including daily news reporting and owning, publishing, and editing Vermont Sports, an outdoors magazine. A writer and editor at heart, she learned... Read More →

Saturday October 29, 2022 11:10am - 12:00pm CDT
Waterloo 6
  Session Track: Financial Health, Workshop