INSS 2022 has ended
Welcome to the 2022 Independent News Sustainability Summit, hosted by LION Publishers, News Revenue Hub and RevLab at The Texas Tribune.

Learn more about the Summit.

Thank you to Knight Foundation for being our presenting sponsor, and to The Lenfest Institute and Google News Initiative for supporting this conference.
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Saturday, October 29 • 2:00pm - 2:50pm
Building a roadmap: How to set and track goals

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Facilitators will walk participants through a pain-free way to set goals for revenue and audience, get newsroom buy-in and set up a system to track them. Participants can expect to walk away with frameworks that make their hopes into measurable goals and reasonable plans.

Session audience and takeaways:
  • People who work in leadership, audience, or membership roles that want to learn an effective way to set and track goals.
  • A methodology and templates for goal setting and tracking.

avatar for Abbey Gingras

Abbey Gingras

News Revenue Hub
Abbey Gingras is the director of consulting at News Revenue Hub where she works with newsrooms on growing and engaging their audiences and turning readers into paying members. She was previously an audience editor at Outside magazine.
avatar for Lizzy Hazeltine

Lizzy Hazeltine

Independent consultant
Lizzy helps teams solve real problems, grow revenue to sustain themselves, and deepen their service of their communities. In her consulting, she applies hard-won lessons from local media, early stage venture capital, and product management to build her clients’ capacity to earn... Read More →

Saturday October 29, 2022 2:00pm - 2:50pm CDT
Waterloo 3/4 (Main Ballroom)