Ashley Woods Branch is the Senior Director of Audience & Growth at Outlier Media, where she creates strategic partnerships and revenue opportunities and grows loyal and engaged audiences. Ashley quit her corporate career at the Detroit Free Press in 2017 to launch Detour Detroit, one of the first newsletter-based single city startups, which merged with Outlier Media in 2022. She's also coached startup and nonprofit publishers across North America through her work with the Google News Initiative and the Center for Cooperative Media.