Sally Waterman is Sahan Journal’s director of advertising and sponsorship. She has worked in radio and print sales and in digital advertising since the late 1990s at major Minnesota news organizations such as startribune.com and mpr.org as well as early internet pioneers like AOL. In 2007, Sally helped launch MinnPost, one of the first nonprofit digital news organizations in the state and the nation. Her work predates most of what we now recognize as the digital economy and helped shape the nonprofit news ecosystem we now inhabit. Sally joined Sahan Journal as its first Director of Advertising and Sponsorship in March 2021.