INSS 2022 has ended

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INSS 2022

Welcome to the 2022 Independent News Sustainability Summit, hosted by LION Publishers, News Revenue Hub and RevLab at The Texas Tribune.

Learn more about the Summit.

Thank you to Knight Foundation for being our presenting sponsor, and to The Lenfest Institute and Google News Initiative for supporting this conference.

2:50pm CDT

Serving low-income communities: Collaborative discussion on effective revenue strategies Waterloo 5Candice Fortman • Cierra Hinton

10:00am CDT

Launching advertising/sponsorships: Strategies and infrastructure to set up successful selling Waterloo 6Fernando Soto • Irene McKisson • Megan Raposa

2:00pm CDT

Funding sustainable news: How leading funders evaluate journalism projects Waterloo 3/4 (Main Ballroom)Jim Brady • Jim Friedlich • Lolly Bowean • Michelle Srbinovich • Rhiannon Collette Optimizing the audience funnel: Teamwork and workflows for the user journey Waterloo 1Kathryn Juricic • Kristin Tessman • Lauchlin Fields

3:10pm CDT

Breakouts with revenue all-stars: Advice from leading fundraisers in journalism Waterloo 3/4 (Main Ballroom)Penny Riordan • Annie McCain Madonia • April Brumley Hinkle • Christina Shih • Terry Quinn Turbocharging reader revenue: Helpful strategies for growing membership Waterloo 1Amber DeLind • Ben Nishimoto • Kyle Constable • Abbey Gingras

9:00am CDT

Assessing Opportunities: Aligning ideas with finance and capacity Waterloo 6Ashley Woods Branch • Fraser Nelson • Lillian Ruiz Meeting major donors: How to get in the room with the right people Waterloo 1Kimberly Spencer • Kimberly Griffin • Keri Mitchell

10:00am CDT

Successful newsletter strategy: Email products to grow loyalty and revenue Waterloo 3/4 (Main Ballroom)Heidi Thompson • Irene McKisson • Kim Bode

11:10am CDT

Growing advertising/sponsorships revenue: Leveling up your earned revenue strategy Waterloo 6David Yoder • Sally Waterman • Sky Barsch

2:00pm CDT

Rethinking wealth, funding and equity: Aligning your values and your revenue Waterloo 6Lisa Heyamoto • Veronica Garcia • Eden Fineday • Mario Lugay