Welcome to the 2022 Independent News Sustainability Summit, hosted by LION Publishers, News Revenue Hub and RevLab at The Texas Tribune.

Learn more about the Summit.

Thank you to Knight Foundation for being our presenting sponsor, and to The Lenfest Institute and Google News Initiative for supporting this conference.

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Break

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Is your journalism resonating?: A 101 guide to measuring impact Waterloo 5Jennifer Hack • Madeleine Bair • Mark Talkington • Rebecca Klein Measuring trust: How to build and track impact in divided communities Waterloo 6Giles Morris • Annelise Pierce • Anita Li • Brittany Schock Where's my audience?: Finding the right vehicle for your work Waterloo 1Leezel Tanglao • Maya Chupkov • Ryan Sorrell • Travers Johnson Achieving ambitious goals: How newsroom leaders established and achieved big aims Waterloo 3/4 (Main Ballroom)John Bebow • S. Mitra Kalita • Mary Walter Brown

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Break

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Serving low-income communities: Collaborative discussion on effective revenue strategies Waterloo 5Candice Fortman • Cierra Hinton Reaching new audiences: Learning and acting on your community's unmet needs Waterloo 6Erica Perel • Shannan Bowen Selective news avoidance: Sustaining a publication during a time of overwhelm Waterloo 3/4 (Main Ballroom)Talia Stroud • Anita Li • Evelyn Crowley • Rosental Alves Planning for growth: Building a vision for your business’s future Waterloo 1Alison Go • Mary Walter Brown

4:30pm CDT

Opening Reception Fareground

7:00am CDT

Breakfast Registration Waterloo 2 (Registration/Info Table)

9:00am CDT

Know your audiences: Who is actually reading your work? Waterloo 5Erin Millar • Ned Berke Innovating after a decade: Building experimentation culture at mature newsrooms Waterloo 1Angie Mock • Bill Macfadyen • Tracey Taylor • Mary Walter Brown Leading a turnaround: How reimagination can lead to sustainability Waterloo 3/4 (Main Ballroom)Cierra Hinton • Lisa Snowden-McCray • Tim Griggs

9:50am CDT

Break

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Launching advertising/sponsorships: Strategies and infrastructure to set up successful selling Waterloo 6Fernando Soto • Irene McKisson • Megan Raposa Partnerships for mutual success: Find new audiences and revenue Waterloo 5Jonathan Kealing • Alana Rocha • Gabe Schneider • Joseph Lichterman • Rachel Glickhouse Effecting institutional changes: Moving past inertia to major transformation Waterloo 1Chris Murphy • Josie Hollingsworth • Lauren Gustus • Paul Cheung Road to sustainability: Successes and mistakes from three news founders Waterloo 3/4 (Main Ballroom)Jim Friedlich • Sarah Alvarez • Richard Tofel Legal Office Hours Room 502Alexander Papacristou • David Bralow • Katie Townsend

10:50am CDT

Break

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Keynote: Reimagining our newsrooms: Why sustainable newsroom culture matters Waterloo 3/4 (Main Ballroom)Angilee Shah • Sisi Wei

12:00pm CDT

Lunch

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Funding sustainable news: How leading funders evaluate journalism projects Waterloo 3/4 (Main Ballroom)Jim Brady • Jim Friedlich • Lolly Bowean • Michelle Srbinovich • Rhiannon Collette Optimizing the audience funnel: Teamwork and workflows for the user journey Waterloo 1Kathryn Juricic • Kristin Tessman • Lauchlin Fields Growing pains: Operational solutions for each stage of growth Waterloo 6Soraya Membreno • Lisa Heyamoto Legal Office Hours Room 502Alexander Papacristou • David Bralow • Katie Townsend

2:50pm CDT

Break

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Breakouts with revenue all-stars: Advice from leading fundraisers in journalism Waterloo 3/4 (Main Ballroom)Penny Riordan • Annie McCain Madonia • April Brumley Hinkle • Christina Shih • Terry Quinn Turbocharging reader revenue: Helpful strategies for growing membership Waterloo 1Amber DeLind • Ben Nishimoto • Kyle Constable • Abbey Gingras Building for community: Lessons from orgs working in underserved communities Waterloo 5Arjuna Soriano • Fernando Soto • Sonam Vashi The sophomore years: Overcoming challenges to achieve startup success Waterloo 6Mary Taylor • Mukhtar Ibrahim • Richard Kim • Evan Mackinder

5:30pm CDT

LION Awards Happy Hour Waterloo 3/4 (Main Ballroom)

7:00pm CDT

LION Awards Ceremony + Dinner Waterloo 3/4 (Main Ballroom)

7:00am CDT

Breakfast Registration Waterloo 2 (Registration/Info Table)

9:00am CDT

Assessing Opportunities: Aligning ideas with finance and capacity Waterloo 6Ashley Woods Branch • Fraser Nelson • Lillian Ruiz Meeting major donors: How to get in the room with the right people Waterloo 1Kimberly Spencer • Kimberly Griffin • Keri Mitchell Product thinking: Building new products in small newsrooms Waterloo 5Candice Fortman • Cheryl Thompson Morton • Stephen Jefferson From journalist to CEO: What we wish we'd known before running a startup Waterloo 3/4 (Main Ballroom)Erin Millar • John Adams • Kara Meyberg Guzman Media law for entrepreneurs: Increasing your news organization’s sustainability by covering your legal needs Room 502Alexander Papacristou • David Bralow • Katie Townsend

9:50am CDT

Break

10:00am CDT

Successful newsletter strategy: Email products to grow loyalty and revenue Waterloo 3/4 (Main Ballroom)Heidi Thompson • Irene McKisson • Kim Bode From listening to news product: Lessons from the API-REJ Listening Lab Waterloo 1Samantha Ragland • Garry Pierre-Pierre • Irene Romulo • James Washington • Michael Grant Legal Office Hours Room 502Alexander Papacristou • David Bralow • Katie Townsend Remote & distributed work: Effective workflows and structures for distributed teams Waterloo 6Joanna Zuckerman Bernstein • Paul Cheung • Rachel Glickhouse

10:50am CDT

Break

11:10am CDT

Growing advertising/sponsorships revenue: Leveling up your earned revenue strategy Waterloo 6David Yoder • Sally Waterman • Sky Barsch Combating burnout: Lightning talks to inspire new ways of working Waterloo 1Stephanie Martinelli • Candice Fortman • Emily Ristow • Gabe Schneider • Gaby Martinez-Stevenson • Kara Meyberg Guzman My first five hires: How growing news organizations expand their team Waterloo 3/4 (Main Ballroom)Lila Mills • Chris Cobler • Mazin Sidahmed Legal Office Hours (Part II) Room 502David Bralow • Alexander Papacristou • Katie Townsend

12:00pm CDT

Lunch with the Knight Foundation journalism team Waterloo 3/4 (Main Ballroom) Lunch

2:00pm CDT

Rethinking wealth, funding and equity: Aligning your values and your revenue Waterloo 6Lisa Heyamoto • Veronica Garcia • Eden Fineday • Mario Lugay Building a roadmap: How to set and track goals Waterloo 3/4 (Main Ballroom)Abbey Gingras • Lizzy Hazeltine Building a support network: How leaders can combat isolation Waterloo 1Christian Monterrosa • Ben Nishimoto • Flavian DeLima • Lela Savic • Megan Raposa

2:50pm CDT

Break

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Closing Session + Happy Hour Waterloo 3/4 (Main Ballroom)

INSS 2022

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