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Welcome to the 2022 Independent News Sustainability Summit, hosted by
LION Publishers
,
News Revenue Hub
and
RevLab at The Texas Tribune
.
Learn more about the Summit.
Thank you to
Knight Foundation
for being our presenting sponsor, and to
The Lenfest Institute
and
Google News Initiative
for supporting this conference.
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Thursday
, October 27
Fareground
4:30pm •
Opening Reception
Waterloo 1
1:40pm •
Where's my audience?: Finding the right vehicle for your work
2:50pm •
Planning for growth: Building a vision for your business’s future
Waterloo 2 (Registration/Info Table)
9:00am •
Registration
Waterloo 3/4 (Main Ballroom)
12:00pm •
Welcome Remarks
12:15pm •
Keynote: Local is national: How do we partner to increase watchdog journalism?
1:40pm •
Achieving ambitious goals: How newsroom leaders established and achieved big aims
2:50pm •
Selective news avoidance: Sustaining a publication during a time of overwhelm
Waterloo 5
1:40pm •
Is your journalism resonating?: A 101 guide to measuring impact
2:50pm •
Serving low-income communities: Collaborative discussion on effective revenue strategies
Waterloo 6
1:40pm •
Measuring trust: How to build and track impact in divided communities
2:50pm •
Reaching new audiences: Learning and acting on your community's unmet needs
Friday
, October 28
Room 502
10:00am •
Legal Office Hours
2:00pm •
Legal Office Hours
Waterloo 1
9:00am •
Innovating after a decade: Building experimentation culture at mature newsrooms
10:00am •
Effecting institutional changes: Moving past inertia to major transformation
2:00pm •
Optimizing the audience funnel: Teamwork and workflows for the user journey
3:10pm •
Turbocharging reader revenue: Helpful strategies for growing membership
Waterloo 2 (Registration/Info Table)
7:00am •
Registration
Waterloo 3/4 (Main Ballroom)
9:00am •
Leading a turnaround: How reimagination can lead to sustainability
10:00am •
Road to sustainability: Successes and mistakes from three news founders
11:10am •
Keynote: Reimagining our newsrooms: Why sustainable newsroom culture matters
2:00pm •
Funding sustainable news: How leading funders evaluate journalism projects
3:10pm •
Breakouts with revenue all-stars: Advice from leading fundraisers in journalism
5:30pm •
LION Awards Happy Hour
7:00pm •
LION Awards Ceremony + Dinner
Waterloo 5
9:00am •
Know your audiences: Who is actually reading your work?
10:00am •
Partnerships for mutual success: Find new audiences and revenue
3:10pm •
Building for community: Lessons from orgs working in underserved communities
Waterloo 6
10:00am •
Launching advertising/sponsorships: Strategies and infrastructure to set up successful selling
2:00pm •
Growing pains: Operational solutions for each stage of growth
3:10pm •
The sophomore years: Overcoming challenges to achieve startup success
Saturday
, October 29
Room 502
9:00am •
Media law for entrepreneurs: Increasing your news organization’s sustainability by covering your legal needs
10:00am •
Legal Office Hours
11:10am •
Legal Office Hours (Part II)
Waterloo 1
9:00am •
Meeting major donors: How to get in the room with the right people
10:00am •
From listening to news product: Lessons from the API-REJ Listening Lab
11:10am •
Combating burnout: Lightning talks to inspire new ways of working
2:00pm •
Building a support network: How leaders can combat isolation
Waterloo 2 (Registration/Info Table)
7:00am •
Registration
Waterloo 3/4 (Main Ballroom)
9:00am •
From journalist to CEO: What we wish we'd known before running a startup
10:00am •
Successful newsletter strategy: Email products to grow loyalty and revenue
11:10am •
My first five hires: How growing news organizations expand their team
12:00pm •
Lunch with the Knight Foundation journalism team
2:00pm •
Building a roadmap: How to set and track goals
3:10pm •
Closing Session + Happy Hour
Waterloo 5
9:00am •
Product thinking: Building new products in small newsrooms
Waterloo 6
9:00am •
Assessing Opportunities: Aligning ideas with finance and capacity
10:00am •
Remote & distributed work: Effective workflows and structures for distributed teams
11:10am •
Growing advertising/sponsorships revenue: Leveling up your earned revenue strategy
2:00pm •
Rethinking wealth, funding and equity: Aligning your values and your revenue
Timezone
INSS 2022
America/Chicago
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INSS 2022
Oct 27
-
29, 2022
Thursday
, October 27
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, October 28
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, October 29
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304 E Cesar Chavez St, Austin, TX, USA
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Thursday
, October 27
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, October 28
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, October 29
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Room 502
Waterloo 1
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Waterloo 3/4 (Main Ballroom)
Waterloo 5
Waterloo 6
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